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Automation age caveat: communicate!

Authors :
Campanelli, Melissa
Source :
Sales & Marketing Management. June, 1995, Vol. v147 Issue n6, p33, 2 p.
Publication Year :
1995

Abstract

Automation doesn't always make sales easier. The 350 salespeople at Merck Frost learned that the hard way. In late 1990, the Canadian subsidiary of Merck Pharmaceuticals had just outfitted the […]

Details

ISSN :
01637517
Volume :
v147
Issue :
n6
Database :
Gale General OneFile
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.16965553