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Why 'generation next' won't watch local TV news

Authors :
Campbell, Richard
Source :
Television Quarterly. Spring-Summer, 2007, Vol. 37 Issue 3-4, p16, 7 p.
Publication Year :
2007

Abstract

An argument is presented that an important reason why the younger generation does not watch local TV news is because directors and station managers persist in conceiving viewers only as consumers, private individuals and focus groups rather than as citizens engaged in a democracy.

Subjects

Subjects :
Television and children -- Evaluation
Television broadcasting industry -- Services
Television broadcasting industry -- Marketing
Television broadcasting of news -- Services
Journalism -- Objectivity
Journalism -- Evaluation
Company marketing practices
Business
Mass communications

Details

Language :
English
ISSN :
00402796
Volume :
37
Issue :
3-4
Database :
Gale General OneFile
Journal :
Television Quarterly
Publication Type :
Academic Journal
Accession number :
edsgcl.169852322

Tools

Authors Abstract Subjects Details