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Early defects, ironically, showed Lexus' commitment to quality

Authors :
Henry, Jim
Source :
Automotive News. October 29, 2007, Vol. 82 Issue 6279, T121
Publication Year :
2007

Abstract

Byline: Jim Henry What happens when a brand founded on the slogan 'The Relentless Pursuit of Perfection'' turns out to be imperfect? The newborn Lexus Division suffered its first recall [...]

Details

Language :
English
ISSN :
00051551
Volume :
82
Issue :
6279
Database :
Gale General OneFile
Journal :
Automotive News
Publication Type :
Periodical
Accession number :
edsgcl.170590435