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Survey: What's on the Minds of CMOs?

Authors :
Newman, Eric
Source :
ADWEEK Online. December 10, 2007
Publication Year :
2007

Abstract

NEW YORK -- CEOs be warned: Your CMO wants your job. In fact, 34 percent of CMOs aspire to become CEOs. Another aspect to consider as you look over your [...]

Details

Language :
English
Database :
Gale General OneFile
Journal :
ADWEEK Online
Publication Type :
Periodical
Accession number :
edsgcl.172472798