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Sales force: how chains can upsell customers without turning them off

Authors :
Farkas, David
Source :
Chain Leader. Jan, 2008, Vol. 13 Issue 1, p30, 5 p.
Publication Year :
2008

Abstract

Upselling. There's something off-putting about the word. In restaurants, it conjures up the image of an insincere waiter laying it on thick. 'Upselling has some negative connotations,' concedes Hard Rock [...]

Subjects

Subjects :
Customer relationship management -- Methods
Chain restaurants -- Marketing
Selling -- Methods
Company marketing practices
Customer relationship management
Business
Food and beverage industries

Details

Language :
English
ISSN :
15284999
Volume :
13
Issue :
1
Database :
Gale General OneFile
Journal :
Chain Leader
Publication Type :
Periodical
Accession number :
edsgcl.173149228

Tools

Authors Abstract Subjects Details