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TELEVISION: Looking forward with confidence

Authors :
Bampton, Nick
Source :
Marketing Week. Jan 17, 2008, p27
Publication Year :
2008

Abstract

The past 12 months was a year of recovery for TV, but what will 2008 bring? Consumer regulation and digital loom large on the horizon, says Nick Bampton Looking through […]

Details

Language :
English
ISSN :
01419285
Database :
Gale General OneFile
Journal :
Marketing Week
Publication Type :
Periodical
Accession number :
edsgcl.173547411