Creating internal markets in Malaysia for nontraditional home-produced foods

The Malaysian government's campaigns to increase the production and domestic market demand for fresh milk, young coconut and sheep meat are examined to understand how government campaigns can have an impact on production, consumption and economic activity. Fresh milk, young coconut and sheep meat are products of subsistence farming in Malaysia and are thus not regarded as traditional foods. However, the government decided to promote these agricultural products to raise the income of subsistence farming while improving the nutrition and health of the country's poor people.