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Brands slash TV ad budgets as cost of raw materials escalates
- Source :
- Marketing. April 2, 2008, 01
- Publication Year :
- 2008
-
Abstract
- Rampant raw-material price inflation is forcing brands to cut their 2008 TV advertising budgets, meaning that UK broadcasters could face a shortfall of more than pounds 100m on last year. [...]
Details
- Language :
- English
- ISSN :
- 00253650
- Database :
- Gale General OneFile
- Journal :
- Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.177358448