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Cultivating Loyalty

Authors :
Marsh, Jeff
Mayo, Karen
Source :
Multichannel Merchant. May 1, 2008, Vol. 25 Issue 5
Publication Year :
2008

Abstract

Byline: JEFF MARSH AND KAREN MAYO Continuity marketers know how difficult it is to generate new leads and then nurture them through the conversion funnel. The honeymoon phase - when [...]

Subjects

Subjects :
Customer relationship management -- Methods
Customer loyalty -- Management -- Methods
Customer relationship management
Company business management
Advertising, marketing and public relations
Business
Retail industry

Details

Language :
English
ISSN :
15548961
Volume :
25
Issue :
5
Database :
Gale General OneFile
Journal :
Multichannel Merchant
Publication Type :
Periodical
Accession number :
edsgcl.178455652

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