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Prada looks to crack Japan's cellphone wall

Authors :
Kane, Yukari Iwatani
Source :
Wall Street Journal. Europe. May 2, 2008, B7
Publication Year :
2008

Abstract

Mobile operator NTT DoCoMo Inc. plans to market cell phones designed by fashion house Prada to Japanese consumers. Article discusses the sale and marketing of foreign-made mobile phones in Japan.

Subjects

Subjects :
NTT DoCoMo Inc. -- Marketing agreements
NTT DoCoMo Inc. -- Planning
NTT DoCoMo Inc. -- Company forecasts
Prada S.p.A. -- Marketing agreements
Cellular telephones -- Marketing agreements
Cellular telephone services industry
Wireless telecommunications service
Wireless telephone
Wireless voice/data device
Cooperative agreement for product marketing
Company business planning
Company business forecast/projection
Banking, finance and accounting industries
Business
Business, international

Details

Language :
English
ISSN :
09219986
Database :
Gale General OneFile
Journal :
Wall Street Journal. Europe
Publication Type :
News
Accession number :
edsgcl.178599818

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