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To keep buyers coming back, don't be nice--be real

Authors :
Cherry, Paul
Source :
American Salesman. May, 2008, Vol. 53 Issue 5, p13, 3 p.
Publication Year :
2008

Abstract

I know a neighborhood hardware store where they never have sales. They don't offer frequent-buyer cards, easy credit terms or free coffee and doughnuts on Saturday mornings. The shelves are […]

Details

Language :
English
ISSN :
00030902
Volume :
53
Issue :
5
Database :
Gale General OneFile
Journal :
American Salesman
Publication Type :
Periodical
Accession number :
edsgcl.178621070