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Close-Up: Live Issue - How Mother and Eurostar abandoned branding to embrace the feature film
- Source :
- Campaign. May 9, 2008, 09
- Publication Year :
- 2008
-
Abstract
- Eurostar believes Somers Town has harnessed the 'power of unbranding', Caroline Lovell writes. The first time Greg Nugent, Eurostar's head of UK marketing, saw Somers Town was at its first [...]
- Subjects :
- Eurostar (U.K.) Ltd. -- Officials and employees -- Advertising -- Service introduction -- Management
Motion pictures -- Service introduction
Railroads -- Advertising -- Officials and employees -- Service introduction
Company business management
Company service introduction
Advertising, marketing and public relations
Business
Business, international
Mass communications
Subjects
Details
- Language :
- English
- ISSN :
- 00082309
- Database :
- Gale General OneFile
- Journal :
- Campaign
- Publication Type :
- Periodical
- Accession number :
- edsgcl.178791826