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BONNIER CEO: 'WE DON'T WANT TO BE TIME INC.'; A year after purchase of 18 titles, business remains rocky, but its leader is optimistic
- Source :
- Advertising Age. May 12, 2008, Vol. 79 Issue 19, 28
- Publication Year :
- 2008
-
Abstract
- Byline: NAT IVES Time inc., the country's largest magazine publisher, shocked its industry two years ago when it decided to sell 18 of its magazines, including well-known brands such as [...]
- Subjects :
- Time Inc. -- Mergers, acquisitions and divestments -- Officials and employees -- Management
Bonnier Group -- Management -- Mergers, acquisitions and divestments -- Officials and employees
Periodical publishing -- Mergers, acquisitions and divestments -- Management -- Officials and employees
Company business management
Company acquisition/merger
Advertising, marketing and public relations
Business, general
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 79
- Issue :
- 19
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.179083119