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Newspapers captured 26 percent of online video advertising last year

Source :
Broadcast Engineering (Online Exclusive). May 19, 2008
Publication Year :
2008

Abstract

Newspapers - embracing the rapid expansion of online video - are challenging television stations as advertisers rapidly move online. Last year, newspapers captured 26 percent of local online video advertising [...]

Details

Language :
English
Database :
Gale General OneFile
Journal :
Broadcast Engineering (Online Exclusive)
Publication Type :
Periodical
Accession number :
edsgcl.179182795