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Goal: to make fans love hockey; after canceling a season, Bettman isn't obsessing about growth anymore

Authors :
Futterman, Matthew
Source :
The Wall Street Journal Eastern Edition. May 23, 2008, pB1, 1 p.
Publication Year :
2008

Subjects

Subjects :
Hockey -- United States
Hockey -- Public opinion
Hockey -- Marketing
Hockey teams -- Marketing
Hockey teams -- Public opinion
Hockey teams -- Competitions
Company business management
Company marketing practices
News, opinion and commentary

Details

Language :
English
ISSN :
00999660
Database :
Gale General OneFile
Journal :
The Wall Street Journal Eastern Edition
Publication Type :
News
Accession number :
edsgcl.179305460

Tools

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