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Mass mag exodus continues as brands follow men online; JVC, SoCo are still in Spin, but they're focusing on outlets such as Heavy that deliver flexibility, results
- Source :
- Advertising Age. May 26, 2008, Vol. 79 Issue 21, 25
- Publication Year :
- 2008
-
Abstract
- Byline: NAT IVES Some magazine publishers hoped that this year would see marketers shake off their exuberance for digital media. Perhaps, amid a sober reassessment of the actual results from [...]
- Subjects :
- Alcoholic beverage industry -- Contracts -- Advertising -- Forecasts and trends
Internet/Web advertising -- Forecasts and trends
Advertising agencies -- Contracts -- Forecasts and trends
Electronics industry -- Contracts -- Advertising -- Forecasts and trends
Internet/Web advertising
Contract agreement
Market trend/market analysis
Electronics industry
Advertising, marketing and public relations
Business, general
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 79
- Issue :
- 21
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.179539257