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Dudley breaks the ice for NHL's marketing: sports veteran taps powerful sponsor allies, grass-roots ideas to fire up league
- Source :
- Advertising Age. March 4, 1996, Vol. v67 Issue n10, p29, 1 p.
- Publication Year :
- 1996
- Subjects :
- Hockey -- Marketing
National Hockey League Enterprises -- Marketing
Subjects
Details
- ISSN :
- 00018899
- Volume :
- v67
- Issue :
- n10
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.18064974