A match made in the laboratory: persuasion and matches to primed traits and stereotypes

Authors :: Wheeler, S.Christian
DeMarree, Kenneth G.
Petty, Richard E.
Source :: Journal of Experimental Social Psychology. July, 2008, Vol. 44 Issue 4, 1035-1047
Publication Year :: 2008
Abstract: New means of increasing elaboration of persuasive messages are examined. Findings suggested that participants in the experiment were more influenced by the quality of arguments in messages that matched the primed constructs.

Subjects :: Attitude change -- Analysis
Persuasion (Psychology) -- Analysis
Social information processing -- Analysis
Stereotype (Psychology) -- Analysis
Psychology and mental health
Sociology and social work

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