AG's shopper listening post

Market Decision Assoc. is the consumer research department of the Associated Grocers, a Seattle, WA-based wholesale cooperative. The department, composed of four female research analysts, gathers critical consumer information via techniques ranging from focus groups to intercept interviewing. It subcontracts the data collection for the 100 or more studies it conducts annually.
The Seattle co-op's consumer research department helps its customers find a competitive edge in their markets. 'Always Aim For Actionable' is its credo. In the shadow of a snow-capped, purple-edged [...]