SHAPE SHIFTERS: GOING UP OR DOWN A SIZE; Does size matter? Four magazines are about to find out if new formats will change their fortunes

Authors :: Ives, Nat
Source :: Advertising Age. August 25, 2008, Vol. 79 Issue 32, 6
Publication Year :: 2008
Abstract: Byline: NAT IVES In a tough year and surrounded by fast-growing digital media, magazines are using their physical attributes more than ever to grab advertisers and readers. You may get [...]

Subjects :: Periodicals -- Information management
Periodical publishing -- Information management
Company systems management
Advertising, marketing and public relations
Business, general

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