TV vac ads to sweep 4th qtr

Authors :: Hill, Dawn
Source :: HFN The Weekly Newspaper for the Home Furnishing Network. June 24, 1996, Vol. 70 Issue 26, p64, 2 p.
Publication Year :: 1996
Abstract: Floor care product vendors will increase advertising in the last months of 1996 to launch new products. Eureka Co, Black & Decker, Hoover Co, Bissell Inc, Panasonic and other companies will spend at least as much as they did in the same quarter 1995. Several new vacuum cleaners are discussed and television commercials which will run on cable and network television described.<br />NEW YORK - Floor care vendors hope to clean up in the fourth quarter with more aggressive television advertising to drive sales of new products and create turns at retail. [...]