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Radio One latest to adopt PPM-based scheduling

Authors :
Bachman, Katy
Source :
MEDIAWEEK. August 25, 2008, Vol. 18 Issue 30, p4, 2 p.
Publication Year :
2008

Abstract

Radio One last week took one step closer to guaranteeing radio schedules, joining other broadcasters in posting, a practice formerly shunned by the industry. In a letter to its Houston [...]

Subjects

Subjects :
Radio One Inc. -- Product introduction
Communications software -- Product introduction
Radio broadcasting industry -- Product introduction
Advertising, marketing and public relations
Mass communications
Product introduction

Details

Language :
English
ISSN :
1055176X
Volume :
18
Issue :
30
Database :
Gale General OneFile
Journal :
MEDIAWEEK
Publication Type :
Periodical
Accession number :
edsgcl.184231679

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Authors Abstract Subjects Details