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K-C, P&G's lotion tissue war is nothing to sneeze at: Kimberly-Clark and Procter & Gamble battle for a bigger share of the $7 billion tissue category. Both are debuting new campaigns for enhanced products on the same day
- Source :
- Brandweek. September 22, 2008, Vol. 49 Issue 33, p12, 2 p.
- Publication Year :
- 2008
-
Abstract
- WITH COLD AND FLU SEASON about to hit, the nation's biggest tissue makers--Kimberly-Clark and Procter & Gamble--are about to go head-to-head in the growing lotion tissue segment. Both companies are [...]
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 49
- Issue :
- 33
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.186226370