The V-chip agenda

Advertising agencies should accept proposed federal restrictions on cigarette ads aimed at children. Fighting the regulations in court would cost the agencies financially and politically. The tobacco restrictions, as well as the proposed V-chip to screen children from certain TV programs, are increasingly popular in the US. The positive side for advertisers is that both policies have the effect of declaring that anything goes in marketing to adults.
WHEN PRESIDENT BILL CLINTON ANNOUNCED IN AUGUST HIS intention to implement Food and Drug Administration restrictions on the selling of cigarettes, he hastened to assure the nation's tobacco growers that [...]