Women take to the field: sports chains respond to females' show of strength

Authors :: Halverson, Richard
Source :: Discount Store News. Oct 7, 1996, Vol. 35 Issue 19, p59, 3 p.
Publication Year :: 1996
Abstract: Sports chains are focusing promotional efforts of women. Oshman's Sporting Goods is holding its fifth annual Oshman's Womens & Sports promotion from Oct 11 to Oct 13, 1996. In addition to the promotion, Oshman's has developed a coloring book called 'Girl's Sports Book,' which feature scenes of young girls participating in sports.<br />NATIONWIDE DSN REPORT - Oshman's Sporting Goods, Houston, is coming out with a coloring book called Girl's Sports Book. It depicts scenes of young girls participating in various sports, at [...]