Del Taco lets 'Todd, the counter guy' do the talking

Authors :: Hamstra, Mark
Source :: Nation's Restaurant News. Oct 21, 1996, Vol. 30 Issue 41, p16, 2 p.
Publication Year :: 1996
Abstract: Del Taco rehired the Irvine, CA-based Italia/Gal advertising agency and the spokesperson for the chain developed by Italia/Gal, Todd. Todd is fast talking, exuberant and self-confident, which makes him appealing to customers, according to agency CEO Ken Gal. Todd is portrayed by Los Angeles, CA-based actor/comedian Chris Soldevilla.<br />LAGUNA HILLS, Calif. -- As a spokesman, Del Taco's 'Todd' character is no Dave Thomas. And that is exactly why he's so believable, according to Ken Gal, chairman and chief [...]