In-flight ads flying high as JetBlue lands at Airline TV; To avoid fees, industry is using product sampling, more entertainment

Authors :: Hampp, Andrew
Source :: Advertising Age. October 27, 2008, Vol. 79 Issue 40, 8
Publication Year :: 2008
Abstract: Byline: ANDREW HAMPP Air travel may be getting thumped by recession-strapped consumers, but that hasn't stopped advertisers from investing in in-flight TV. This week, JetBlue Airways becomes the third partner [...]

Subjects :: Television advertising -- Economic aspects
Airlines -- Advertising -- Industry sales and revenue -- Economic aspects
Advertising, marketing and public relations
Business, general

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