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Publishing giants go toe-to-toe with rival alternative weeklies.

Authors :
Turner, Dan
Source :
Los Angeles Business Journal. September 30, 1996, Vol. 18 Issue 40, p9, 1 p.
Publication Year :
1996

Abstract

Now that the opening shots has been fired in the battle between L.A.'s alternative newsweeklies, two out-of-town publishing giants are settling down for a long fight for the hearts and [...]

Subjects

Subjects :
Tabloid newspapers -- Marketing
Newspaper publishing -- Marketing
Periodicals -- Marketing
New Times Inc. -- Marketing
Stern Publishing -- Marketing
Company marketing practices

Details

Language :
English
ISSN :
01942603
Volume :
18
Issue :
40
Database :
Gale General OneFile
Journal :
Los Angeles Business Journal
Publication Type :
Periodical
Accession number :
edsgcl.18833219

Tools

Authors Abstract Subjects Details