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Chains break from tradition with innovative outdoor ads

Authors :
Cebrzynski, Gregg
Source :
Nation's Restaurant News. Oct 27, 2008, Vol. 42 Issue 42, p4, 2 p.
Publication Year :
2008

Abstract

[ILLUSTRATION OMITTED] A 5-story-tall taco looms over motorists as they travel a busy freeway in Los Angeles, an example of how a few restaurant chains are growing more innovative with [...]

Subjects

Subjects :
Chain restaurants -- Advertising
Fast food restaurants -- Advertising
Outdoor advertising
Advertising expenditures
Business
Food and beverage industries

Details

Language :
English
ISSN :
00280518
Volume :
42
Issue :
42
Database :
Gale General OneFile
Journal :
Nation's Restaurant News
Publication Type :
Periodical
Accession number :
edsgcl.188423938

Tools

Authors Abstract Subjects Details