Richard Beaven: initiative's global CEO took over a struggling North American shop and remade it into a powerhouse

Authors :: McClellan, Steve
Source :: Brandweek. November 10, 2008, Vol. 49 Issue 40, , SR4, p3 p.
Publication Year :: 2008
Abstract: A LITTLE MORE THAN TWO YEARS AGO, when Richard Beaven joined Interpublic's Initiative as CEO of North American operations, the news was bad all around for the media agency', and [...]

Subjects :: Advertising agencies -- Officials and employees
Chief executive officers -- Management
Marketing industry -- Officials and employees
Advertising, marketing and public relations
Business
Retail industry
Company business management
Management
Officials and employees

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