Back to Search
Start Over
Risk management in sports sponsorship: application to human mortality risk
- Source :
- International Journal of Sports Marketing & Sponsorship. October 2008, Vol. 10 Issue 1, p45, 18 p.
- Publication Year :
- 2008
-
Abstract
- Abstract This paper seeks to build understanding of the evaluation of sponsorships involving high human mortality risk. Examples of risky sponsees are presented, with two assessed as in-depth case studies. [...]
- Subjects :
- Mountain Hardwear Inc. -- Planning -- Management
Bicycle racing -- Case studies
Consumer preferences -- Case studies
Public sector -- Case studies
Textile industry -- Case studies -- Planning
Business risk -- Case studies
Actors -- Case studies -- Planning
Altitudes -- Case studies
Celebrities -- Case studies -- Planning
Philanthropy -- Case studies
Marketing research -- Case studies
Risk assessment -- Case studies
Explosions -- Case studies
Oximetry -- Case studies
Charities -- Case studies
Athletes -- Case studies -- Planning
Employees -- Beliefs, opinions and attitudes
Actresses -- Case studies -- Planning
Advertising, marketing and public relations
Business
Business, international
Sports, sporting goods and toys industry
Company business planning
Company business management
Management
Planning
Case studies
Subjects
Details
- Language :
- English
- ISSN :
- 14646668
- Volume :
- 10
- Issue :
- 1
- Database :
- Gale General OneFile
- Journal :
- International Journal of Sports Marketing & Sponsorship
- Publication Type :
- Periodical
- Accession number :
- edsgcl.191186164