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IntelliQuest detects surge in the number of computer buyers
- Source :
- Business Marketing. Nov, 1996, Vol. 81 Issue 9, p7, 3 p.
- Publication Year :
- 1996
-
Abstract
- IntelliQuest has conducted the Computer Industry Media Study (CIMS) to determine product demand in the computer industry. Its massive scope ranges from business-purchase influencers to home users. It also covers readership of computer publications in both its home and business influencers study. CIMS has further discovered that over 10% of the total US population aged 17 and above, are involved in purchasing computers for businesses.
Details
- ISSN :
- 1087948X
- Volume :
- 81
- Issue :
- 9
- Database :
- Gale General OneFile
- Journal :
- Business Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.19176708