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Product pampering: appliance makers may be about to reap the payoff from a new-product revolution that is yielding new features that consumers actually want
- Source :
- Brandweek. June 16, 1997, Vol. 38 Issue 24, p28, 6 p.
- Publication Year :
- 1997
-
Abstract
- Appliance makers may be about to reap the payoff from a newproduct revolution that is yielding new features that consumers actually want. With major-appliance makers lately blitzing the market with [...]
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 38
- Issue :
- 24
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.19505916