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Product pampering: appliance makers may be about to reap the payoff from a new-product revolution that is yielding new features that consumers actually want

Authors :
Elkin, Tobi
Source :
Brandweek. June 16, 1997, Vol. 38 Issue 24, p28, 6 p.
Publication Year :
1997

Abstract

Appliance makers may be about to reap the payoff from a newproduct revolution that is yielding new features that consumers actually want. With major-appliance makers lately blitzing the market with [...]

Details

Language :
English
ISSN :
10644318
Volume :
38
Issue :
24
Database :
Gale General OneFile
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
edsgcl.19505916