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A General Approach to Product Design Optimization Via Conjoint Analysis

Authors :
Green, P.E.
Carroll, J.D.
Goldberg, S.M.
Source :
Journal of Marketing. Summer, 1981, Vol. 45, p17-37
Publication Year :
1981

Subjects

Subjects :
MARKET SEGMENTATION -- MARKETING
Products -- Research
Advertising, marketing and public relations
Business

Details

ISSN :
00222429
Volume :
45
Database :
Gale General OneFile
Journal :
Journal of Marketing
Publication Type :
Periodical
Accession number :
edsgcl.1956395

Tools

Authors Abstract Subjects Details