The impact of organizational learning on relationship orientation, logistics service effectiveness and performance

To link to full-text access for this article, visit this link: http://dx.doi.org/10.1016/j.indmarman.2005.07.001 Byline: Photis M. Panayides Keywords: Organizational learning; Relationship marketing; Third-party logistics; Logistics service; Firm performance Abstract: The paper investigates the effects of organizational learning on inter-firm relationship orientation in the logistics service provider-client interaction. A conceptual model is developed and four research hypotheses are empirically examined using structural equation modelling. The data were collected via a survey of Hong Kong based logistics service providers. The results indicate that organisational learning has a positive influence on relationship orientation as well as on the improvement of logistics service effectiveness and firm performance. Theoretical, managerial and research implications are discussed. Author Affiliation: Cyprus International Institute of Management, 21 Akademias Av., Aglandjia, Nicosia, CY-2151, POB 20378, Cyprus Article History: Received 4 August 2004; Revised 1 May 2005; Accepted 18 July 2005