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Hi ho, hi ho, down the data mine we go
- Source :
- The Economist. August 23, 1997, Vol. 344 Issue 8031, p47, 2 p.
- Publication Year :
- 1997
-
Abstract
- Companies have piled up data on their customers for years, but only now are they refining it effectively. Customers will want something in return ONCE, all marketing was of the [...]
- Subjects :
- Direct marketing -- Economic aspects -- Analysis
Database marketing -- Economic aspects -- Analysis
Marketing research firms -- Economic aspects -- Analysis
Marketing research -- Analysis -- Economic aspects
Consumer behavior -- Analysis -- Economic aspects
Business
Economics
Business, international
Economic aspects
Analysis
Subjects
Details
- Language :
- English
- ISSN :
- 00130613
- Volume :
- 344
- Issue :
- 8031
- Database :
- Gale General OneFile
- Journal :
- The Economist
- Publication Type :
- Periodical
- Accession number :
- edsgcl.19695593