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The 'Marty' experience
- Source :
- ADWEEK Eastern Edition. Nov 10, 1997, Vol. 38 Issue 45, p29, 4 p.
- Publication Year :
- 1997
-
Abstract
- Advertising agency Merkley Newman Harty's new partner and executive creative director, Marty Cooke, plans to broaden the agency's portfolio. Merkley Newman Harty has a strong business reputation, but most of its work has tended to be regionally based and focused on advertising for financial and technology companies. Cooke wants the agency to work on more advertising that promotes consumer products. Cooke cited advertising legends Helmut Krone and Ed McCabe as strong influences in his career.<br />Marty Cooke is showing the latest print campaign for client Forbes' technology off-spring, ASAP. One ad, neon green and heavy on attitude, reads: 'Is intellectual capital the new wealth, or [...]
Details
- ISSN :
- 01992864
- Volume :
- 38
- Issue :
- 45
- Database :
- Gale General OneFile
- Journal :
- ADWEEK Eastern Edition
- Publication Type :
- Periodical
- Accession number :
- edsgcl.19977294