The 'business' of conservation

Virginia-based Nature Conservancy thrives in its mission of preserving the natural wonders of untamed coastlines and barrier islands as well as its unique species. The group, which has been around since 1972, has come up with a viable strategy which would entail reconciling its environmental aims with business. The Virginia Eastern Shore Corp was established to be the business arm of Nature Conservancy with the aim of developing and marketing nature tourism as well as local arts and crafts.