Page Thompson

Advertising agency DDB Needham U.S.'s media director Page Thompson has been able to secure new-business billings while providing strong leadership and creativity. Thompson's department is among the top media agencies with placements reaching $2 billion in 1997. Clients such as McDonald's Corp are very pleased with the the media department's ability to pinpoint ways to improve the effectiveness of advertising spending. Thompson has also proved to be a valuable resource to DDB Needham's creative department.
Winning is about billings, for sure. But it's also about a creative approach to media. How do you measure success? The simplest way is to look at the numbers and [...]