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Whataburger ads aim to turn daydreamers into believers
- Source :
- Nation's Restaurant News. Dec 15, 1997, Vol. 31 Issue 50, p14, 2 p.
- Publication Year :
- 1997
-
Abstract
- CORPUS CHRISTI, Texas -- Despite the success of the Whataguy campaign, Whataburger Inc. shelved the commercials earlier this year in order to move beyond a gimmicky approach and highlight the [...]
Details
- ISSN :
- 00280518
- Volume :
- 31
- Issue :
- 50
- Database :
- Gale General OneFile
- Journal :
- Nation's Restaurant News
- Publication Type :
- Periodical
- Accession number :
- edsgcl.20079161