Reading the future: as The Bookseller's second annual survey of book buyers finds, consumers are becoming increasingly affected by the downturn and digitisation. In the first of two features that give a taster of the full repot, William Higham and Tom Tivnan look at marketing channels and buying habits

The ground beneath our feet is shifting. We commissioned our first Reading the Future survey to commemorate our 150th anniversary last spring, just as the economy was souring. It was [...]