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Scientist to marketers: stop fooling yourselves

Authors :
Wasserman, Todd
Source :
Brandweek. June 22, 2009, Vol. 50 Issue 25, p7, 1 p.
Publication Year :
2009

Abstract

DUNCAN WATTS first came to the marketing world's attention in 2003, when a New York Times article positioned the Columbia University professor as the anti-Malcolm Gladwell. While Gladwell's 2000 book [...]

Details

Language :
English
ISSN :
10644318
Volume :
50
Issue :
25
Database :
Gale General OneFile
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
edsgcl.202706052