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Scientist to marketers: stop fooling yourselves
- Source :
- Brandweek. June 22, 2009, Vol. 50 Issue 25, p7, 1 p.
- Publication Year :
- 2009
-
Abstract
- DUNCAN WATTS first came to the marketing world's attention in 2003, when a New York Times article positioned the Columbia University professor as the anti-Malcolm Gladwell. While Gladwell's 2000 book [...]
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 50
- Issue :
- 25
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.202706052