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Contemporary marketing in professional services

Authors :
Reid, Mike
Source :
The Journal of Services Marketing. May, 2008, Vol. 22 Issue 5, 374-384
Publication Year :
2008

Abstract

A study empirically investigates the nature of contemporary marketing practices in a professional services business setting. Results indicate that professional services businesses chiefly employ interaction marketing practices to provide better performance in the increasingly complex and competitive market.

Subjects

Subjects :
Professional services -- Management
Business-to-business market -- Analysis
Marketing management -- Analysis
Business to business market
Company business management
Advertising, marketing and public relations
Business

Details

Language :
English
ISSN :
08876045
Volume :
22
Issue :
5
Database :
Gale General OneFile
Journal :
The Journal of Services Marketing
Publication Type :
Periodical
Accession number :
edsgcl.203592227

Tools

Authors Abstract Subjects Details