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External moderation of associations among stakeholder orientations and company performance

Authors :
Greenley, Gordon E.
Foxall, Gordon R.
Source :
International Journal of Research in Marketing. Feb, 1998, Vol. 15 Issue 1, p51, 19 p.
Publication Year :
1998

Abstract

Moderation of external environment related to business administration revealed the inexistence of relationship between stakeholder orientation and company performance. Such moderation showed that the relationship between the two only exist in terms of stakeholder orientation types and performance measures. The use of external environment moderation to establish relationship between stakeholder orientation and company performance showed viability under the United Kingdom market.

Details

ISSN :
01678116
Volume :
15
Issue :
1
Database :
Gale General OneFile
Journal :
International Journal of Research in Marketing
Publication Type :
Academic Journal
Accession number :
edsgcl.20369473