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External moderation of associations among stakeholder orientations and company performance
- Source :
- International Journal of Research in Marketing. Feb, 1998, Vol. 15 Issue 1, p51, 19 p.
- Publication Year :
- 1998
-
Abstract
- Moderation of external environment related to business administration revealed the inexistence of relationship between stakeholder orientation and company performance. Such moderation showed that the relationship between the two only exist in terms of stakeholder orientation types and performance measures. The use of external environment moderation to establish relationship between stakeholder orientation and company performance showed viability under the United Kingdom market.
Details
- ISSN :
- 01678116
- Volume :
- 15
- Issue :
- 1
- Database :
- Gale General OneFile
- Journal :
- International Journal of Research in Marketing
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.20369473