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The moderating role of switching barrier on customer loyalty in the life insurance industry
- Source :
- The Service Industries Journal. July-August, 2009, Vol. 29 Issue 7-8, p1105, 19 p.
- Publication Year :
- 2009
-
Abstract
- The impact of switching barriers as a potential moderator on customer satisfaction in the life insurance industry in Taiwan is examined. Switching barriers are seen as an influential factor on customer loyalty. Switching barriers have been found to have a moderating effect in winning customer loyalty.
Details
- Language :
- English
- ISSN :
- 02642069
- Volume :
- 29
- Issue :
- 7-8
- Database :
- Gale General OneFile
- Journal :
- The Service Industries Journal
- Publication Type :
- Periodical
- Accession number :
- edsgcl.206624735