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The Use of Social Grading in Marketing

Authors :
Quinlan, F.
Source :
Quarterly Review of Marketing. Oct, 1981, Vol. 7, p16-29.
Publication Year :
1981

Subjects

Subjects :
MARKET SEGMENTATION -- United Kingdom
Industrial management -- Methods
Advertising, marketing and public relations
Business

Details

ISSN :
03077667
Volume :
7
Database :
Gale General OneFile
Journal :
Quarterly Review of Marketing
Publication Type :
Periodical
Accession number :
edsgcl.2068398

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Authors Abstract Subjects Details