How much would YOU pay to read still more about sicko Garrido? On the web, lurid, sensationalistic news is priced at $0 (for now, at least). Maybe it's worth exactly that

Authors :: Dumenco, Simon
Source :: Advertising Age. September 7, 2009, Vol. 80 Issue 29, 16
Publication Year :: 2009
Abstract: Byline: Simon Dumenco A kidnapper-rapist sicko has me thinking lately about the literal value of news. Yeah, I'm talking about the shocking story of Phillip Garrido, the California nutcase who [...]

Subjects :: Television broadcasting industry -- Services
Television broadcasting of news -- Services
Kidnapping -- Evaluation
Advertising, marketing and public relations
Business, general

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