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Media priming effects: accessibility, association, and activation

Authors :
Domke, David
Shah, Dhavan V.
Wackman, Daniel B.
Source :
International Journal of Public Opinion Research. Spring 1998, Vol. 10 Issue 1, p51, 24 p.
Publication Year :
1998

Abstract

Two related though differing research streams growing out of cognitive psychology offer insight into `priming effects,' the process by which activated mental constructs can influence how individuals evaluate other concepts [...]

Subjects

Subjects :
Priming (Psychology) -- Research
Communication in politics -- Research
Sociology and social work
Research

Details

Language :
English
ISSN :
09542892
Volume :
10
Issue :
1
Database :
Gale General OneFile
Journal :
International Journal of Public Opinion Research
Publication Type :
Academic Journal
Accession number :
edsgcl.20779567

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Authors Abstract Subjects Details