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Marketing to the Mind - Right Brain Strategies for Advertising and Marketing

Authors :
Smart, Denise T.
Source :
Journal of Consumer Marketing. Spring-Summer, 1998, Vol. 15 Issue 2-3, p297, 3 p.
Publication Year :
1998

Subjects

Subjects :
Marketing to the Mind - Right Brain Strategies for Advertising and Marketing (Book) -- Book reviews
Books -- Book reviews
Advertising, marketing and public relations

Details

ISSN :
07363761
Volume :
15
Issue :
2-3
Database :
Gale General OneFile
Journal :
Journal of Consumer Marketing
Publication Type :
Academic Journal
Accession number :
edsgcl.21009208

Tools

Authors Abstract Subjects Details