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The cry goes out in Hollywood: 'get me Mr. Potato Head's agent!'; toys now get same A-list perks as top stars: Stretch Armstrong, Barbie and Big Wheel, too
- Source :
- The Wall Street Journal Eastern Edition. Nov 5, 2009, pA1, 1 p.
- Publication Year :
- 2009
- Subjects :
- Mattel Inc. -- Contracts
Mattel Inc. -- Marketing
Motion picture industry -- Contracts
Motion picture industry -- Production management
Motion pictures -- Forecasts and trends
Motion pictures -- Planning
Talent agents -- Services
Talent agents -- Recruiting
Toy industry -- Marketing
Toy industry -- Contracts
Toys -- Marketing
Toys -- Public opinion
Toys -- Portrayals
Celebrities
Company marketing practices
Contract agreement
Market trend/market analysis
Company business planning
Industry hiring
News, opinion and commentary
Barbie (Doll) -- Marketing
Barbie (Doll) -- Portrayals
Big Wheel (Toy) -- Marketing
Big Wheel (Toy) -- Portrayals
Stretch Armstrong (Toy) -- Marketing
Stretch Armstrong (Toy) -- Portrayals
Subjects
Details
- Language :
- English
- ISSN :
- 00999660
- Database :
- Gale General OneFile
- Journal :
- The Wall Street Journal Eastern Edition
- Publication Type :
- News
- Accession number :
- edsgcl.211210511